Social Slice: Localisation Partner

Services

Localisation is one of the more challenging part of bringing a brand to Japan. Our framework for developing a successful localisation strategy breaks the process into digestible steps with clear deliverables.

  • Comprehensive background research and gap assessment via onboarding

  • Development of ideal voice & creative direction complying with any pre-existing guidelines

  • Clarification of cadence and metrics for outreach in line with local context

  • Tracking of progress and competitive positioning via qualitative and quantitative reports

  • Highlighting of growth opportunities as/when additional resources are available

  • Any localisation project begins with onboarding to correctly assess the status quo and identify the ideal future state.
    The end result is a documented common understanding of jobs-to-be-done via the localisation project.

    • Combining existing brand guidelines with in-depth research and understanding of desired outcomes

    • Research of market and competitor landscape

    • Alignment with brand stakeholders on overarching project goals through clear documentation

    • Formalisation of project milestones, metrics and reporting cadence

  • Services provided include but are not limited to:

    • Monthly Run of Show (ROS) for Instagram:

      • Creation & maintenance of tracker for posting cadence

      • Curation of local & global assets

      • Advance identification of key seasonal moments and real-time identification of relevant trends

      • Ideation and art direction for content in addition to global assets

      • Design and final execution for post ready assets

      • Bilingual text for reference and/or use in posts as required

      • Expansion option to additional channels as required

    • Scheduling of in-feed posts for the month for project stakeholder transparency

    • End-of-month performance review and metrics report

      • Topline insights on overall channel growth and engagement with key KPIs

      • Deep dive on assets showing extreme performance compared to average

      • Recommendations with key takeaways and actions for future planning

    • Monthly alignment calls and communication with stakeholders

      • Mid-month check-in call to review ROS

      • End of month review call to summarize reporting metrics

      • Ad hoc asynchronous communication

The items reflect the baseline of activities, should additional support such as campaign planning, additional content creation/production etc. be required they will be added as ad hoc costs as agreed to by both parties.

Minimum contract period is 6 months.