N99, a Danish vegan protein brand, was facing challenges when launching in Japan due to low website conversion rates. The initial approach of directly translating their English content failed to resonate with the Japanese audience, where plant-based products are less familiar.

To address this, I rewrote and localised the copy, realigned brand messaging for cultural fit, restructured the website hierarchy and sourced new images and adapted graphics for Japanese preferences.

These changes aimed to make N99's offerings more appealing and understandable to the Japanese market, bridging the gap between Western and Japanese health food perceptions. This version provides a clear overview of the project while keeping it concise and focused on the key points.