Kinship and Love is a brand specialising in personalised luxury tags, pendants, and family award posters. The brand's core values centre around family, love, and identity, drawing inspiration from American ideals of freedom, liberty, and faith. While Kinship and Love primarily focuses on the United States market, it caters to a global audience seeking to commemorate their family ties and personal journeys.The brand's appeal transcends gender, aiming for a mature, unisex aesthetic that resonates across various platforms and cultures.

Through carefully curated social media posts, the brand highlights its products' ability to capture the essence of family connections and individual identities. This visual strategy reinforces Kinship and Love's commitment to celebrating the interplay between kinship, love, and personal identity.