Odyssey is a personal project born from my experiences traveling between Japan and the UK, often flying over countless countries. My time abroad, particularly doing homestays, gave me a deeper connection to local cultures and sparked my interest in slow travel. This eventually led to the creation of Odyssey—a travel company designed for Zillennials (ages 22-28) that introduces them to "slow travel."
Odyssey offers tailor-made holidays, focusing on sustainability and immersive experiences. The journeys are crafted to minimise environmental impact, with travellers staying with locals instead of hotels, fostering deeper cultural connections.
Inspired by the rising interest in sustainable travel I observed while in the UK, Odyssey's brand messaging speaks directly to young Millennials, encouraging them to disconnect from their phones and embrace authentic travel experiences. The branding features muted earthy tones, capturing the essence of nature and appealing to those passionate about eco-friendly travel.