Green Nation Life, an Australian brand specialising in handcrafted, all-natural home care and aromatherapy products, aimed to expand into the Japanese market.

My contribution involved localising their digital presence and e-commerce capabilities to facilitate this expansion.The project focused on adapting the brand's website for a Japanese audience, ensuring that the content and design were culturally relevant. This included translating product descriptions, selecting imagery that resonated with Japanese consumers, and adjusting the overall aesthetic to reflect both the brand's Australian roots and local preferences.

As part of the launch strategy, I provided art direction for the PR event, creating an engaging atmosphere that reflected the brand’s identity and values. The event featured visually appealing displays that emphasised the natural aspects of the products, further enhancing the connection with the audience.